首頁(yè) 即時(shí)動(dòng)態(tài) “全球首創(chuàng)新分區(qū)，小天鵝迷你洗烘一體機(jī)亮相”

“全球首創(chuàng)新分區(qū)，小天鵝迷你洗烘一體機(jī)亮相”

來(lái)源：家居百科時(shí)間：2025年04月17日 14:39

Mini Washing Machine Revolution: The Future of Laundry Care

Consumers' pursuit of health, comfort, convenience, and personalized lifestyles is fueling a new wave of technological innovation in the laundry industry. Amidst the large-scale, quantitative nature of the domestic laundry market, the differentiation of products and functions is giving rise to abundant new incremental benefits. This is particularly evident in the mini washing machines and zone laundry products, especially after 2025, when zone laundry products have begun to transform the landscape with new innovations.

Zone Laundry Product

Recently, Little Swan launched the "Mini White梅" series, offering features like true versatility, true zoning, true drying, true health, true self-loading, true cleanliness, true ease of installation, and high-quality materials, directly addressing user pain points. This product brings the first multi-zone laundry and drying solution that can be realized in one go to global users. It serves as a prism reflecting Little Swan's layout and thinking in technology research, product development, and user research, which are the underlying logic of a company's high-quality development.

Mini and Zone Laundry Product Structure Reduces Rapid Release of Profits

The retail volume of all channels reached 42.97 million units, a year-on-year increase of 7.3%, with a retail value of 101.4 billion yuan, a year-on-year increase of 7.6%. This set of data published by Avic Cloud Network outlines the vibrant state of the domestic washing machine market in 2024. Even more astonishing is that the retail volume of 1kg mini washing machines on online platforms increased by 29.7%, with products under 1kg showing a year-on-year increase of 368%.

At the same time, zone laundry drum washing machines have shown the fundamental characteristics of consumption upgrading, accelerating the popularization at a speed exceeding the average industry growth rate. Notably, the retail value of the drying machine market reached 16.2 billion yuan in 2024, with a year-on-year increase of 25.7%; the retail value of washing and drying sets increased by over 33% in 2024.

In summary, the entire laundry track in the past year has shown a series of characteristics such as large scale, rich scenarios, and strong demand. However, such dazzling market data also reflects a core pain point that users have not been able to solve: having to sacrifice more living space and pay higher costs to meet the needs of zoning, health laundry, and drying.

Laundry Machine Market Data

For all enterprises, a practical issue is how to respond to different clothing, different user groups, different scenarios, and other differentiated needs with a solution that can solve all user pain points and meet the one-stop laundry care requirements for different people. Thus, the "Mini White梅" series was born.

The World's First Multi-Zone Laundry and Drying Solution

From the early left and right double impeller to the top impeller and bottom drum, to the integrated drum washing machines, zone laundry has continuously led the structural upgrading of the laundry industry. In recent years, the popularity of mini washing machines in the domestic market has shown another direction of user personalized demands from the perspective of scenario differentiation. After the Spring Festival this year, multi-zone integration has again expanded the innovative vision of washing machine products.

In April, the "Mini White梅" series launched by Little Swan is the summation of zone laundry products and is the world's first 1kg zone laundry product that can be matched with all brands and achieve both washing and drying in one go. According to Wang Haifeng, General Manager of the Research and Development Center of Little Swan, "Mini White梅" can be as many as five drums stacked together to achieve simultaneous washing, drying, and drying. Moreover, the two drums can be controlled independently, meeting the increasingly differentiated demand.

Different users such as "delicate" people, infants and young children, light luxury white-collar workers, sports enthusiasts, and different clothing such as underwear and socks, as well as different scenarios such as north and south balconies, bathroom spaces, can all meet the laundry and drying requirements through the "Mini White梅". On the existing laundry products of different brands, "Mini White梅" can be stacked together, embodying the true meaning of "versatility" and "zoning".

Mini White梅 Series

Moreover, this washing machine product is equipped with health functions such as high-temperature boiling, UV sterilization, and AG silver ion sterilization, and has obtained the double drum medical-grade內(nèi)衣 health wash certification. This not only achieves the "true health" function but also overcomes the problem of detergent foam treatment with a honeycomb foaming structure and material. The unique water magic square washing technology of Little Swan is also applied to the "Mini White梅" washing machine, combined with the intelligent temperature rise washing function, which can not only achieve a true cleanliness of 1.5 times the stain removal ratio but also protect the shape and color of various clothing. The "Mini White梅" series solves the problem of laundry and drying by stacking a large drum washing machine, which is equivalent to a set of washing machine products in a laundry room.

Leading the Laundry Industry into the Triple-Driven Era

In fact, Little Swan's accumulation in mini washing machines and zone laundry products is deeper than people imagine, and it has built a product matrix that can cover all user life scenarios. According to Qiang Hongbin, Minister of Domestic Marketing and Product Development of Little Swan, the company currently has 10 models of wall-mounted washing machines, with a market share of about 30%; 15 models of countertop washing machines, with a market share of nearly 35%; and 8 models of zone laundry integrated machines, with a market share of about 20% in the domestic market.

This also shows that Little Swan has formed an industry leader in the zone laundry track. The launch of the "White梅" series has further enriched this image. However, the development of any pioneering product is never an overnight success. Wang Haifeng revealed that the technical team of Little Swan spent one and a half years to create this global first wash and dry mini washing machine. More importantly, this arduous process also reflects that the logic of new product development at Little Swan is increasingly close to the real life of users.

Little Swan Washing Machine

It is learned that before each product is launched, Little Swan organizes the research and development and sales teams to conduct internal testing and synchronously recruit user groups from all over the country to deeply experience new products. From the perspective of technology research and development, marketing, and the user end, this process tests the product. The "Mini White梅" series also went through such a process.

This approach also highlights the deep change in Little Swan's logic of product innovation. Qiang Hongbin analyzed that in the era of incremental demand with unclear segmentation, simple technology-driven can create abundant benefits. As the market enters the period of quantification, corresponding technical and product layout for different segmented user groups, namely the binary drive mode of technology + user demand, is still in the rising stage. Faced with the increasingly apparent trend of home integration, Little Swan, with user touch as the strategic guidance, has coupled technology, user demand, and living environment to lead the laundry industry into the triple-driven era. The "Mini White梅" series is a direct embodiment of this strategy.

Little Swan not only leads the leapfrog upgrade of the mini and zone laundry categories through product innovation at the front end but also accelerates the popularization process in the backend. The author learned that Little Swan provides a rich benefits package for users around the "White梅" series, including free installation, 100-day free trial, 365-day exchange without reason, 3-year whole machine repair, free laundry detergent, and no drilling, etc.

From technology research and development to functional innovation, from pre-launch internal and external joint testing to the construction of the after-sales service system, Little Swan once again interprets the brand connotation of "wholeheartedness" through the "Mini White梅" series of zone washing machines.

Little Swan Laundry Machine