必美意大利ARTE BROTTO全面革新品牌LOGO和官網
每一次顛覆都能帶來新生
每一次新生都將引領潮流
意大利阿特布魯托ARTE BROTTO
全面革新品牌LOGO和官網
初心不改 決勝未來
Loyal to ourselves, to the spirit and to the values that distinguish us for over 50 years, we decided to confirm the announcement of two innovations that we have been working for a while, to give a strong signal of optimism and presence. Today new Arte Brotto makes its debut, with a new logo and a new website. We proudly introduce you them.
忠于自己,秉承我們50多年來與眾不同的精神和價值觀,現(xiàn)在我們決定正式官宣已經努力了一段時間的兩項創(chuàng)新,以發(fā)出樂觀和存在的強烈信號。今天,Arte Brotto帶著新的logo和網站首次亮相,我們很自豪地向您介紹他們。
New logo: a natural evolution
新logo:自然演變
Remaining loyal to our origins, we strongly wanted to be consistent with the evolutions that in the past years had distinguished our collections. What we call contemporary ecodesign, furniture and projects where luxury meets the maximum comfort, thanks to the wise and creative use of solid wood, inspire a modern logo, memorable in its essentiality.
忠于我們的血統(tǒng),我們強烈希望新的改變與過去幾年使我們的系列脫穎而出的發(fā)展保持一致。我們稱之為contemporary ecodesign(當代生態(tài)設計系列)。得益于實木的智能和創(chuàng)造性使用,使家具和項目滿足最大的舒適度,同時激發(fā)出了一個現(xiàn)代的logo,其本質令人難忘。
The word Arte reminds us where we come from, the history of classic furniture, that we helped to write. The Brotto surname is a personal signature, that reminds us that our company is a family with the passion for wood, even before than being a family business.
Arte(藝術)這個詞使我們想起了我們來自哪里,以及我們曾協(xié)助撰寫過的意大利古典家具的歷史。Brotto(布魯托)姓氏是個人簽名,這提醒我們,公司是一個對木材充滿熱情的家庭,這份熱情甚至比做家族生意更早。
New website: nature connected
新網站:自然相連
Trees and their ecosystem teach us, first, the value of being connected. So, the origin and precious raw material of our products is the main inspiration for our digital communication.
首先,樹木及其生態(tài)系統(tǒng)教會了我們相互聯(lián)系的價值。因此,我們產品的來源和珍貴的原材料是我們數(shù)字通信的主要靈感來源。
The new website was designed to be more efficient and user-friendly. It is also an important tool for our (and your) everyday work, because it has even more information and useful contents to help understand what distinguishes Arte Brotto’s furniture and projects from out competitors’, focusing on all the stage and processing that characterizes our production chain.
新網站旨在提高效率和用戶友好性。它也是我們(和您)日常工作的重要工具,因為它具有更多的信息和有用的內容,可以幫助您了解Arte Brotto的家具和項目與競爭對手之間的區(qū)別,尤其是重點表現(xiàn)我們的生態(tài)鏈專注于所有階段的加工這個特點。
The other great innovation concerns the presentation of the products: categorized in collections and typology, each of them is fully described and made recognizable by its code. A choice that makes it extremely easy to ask and give information in a right and timely way.另一個重大創(chuàng)新涉及產品的展示方式:按系列和類型進行分類,對它們中的每一個都進行了充分描述并通過其代碼得以識別。這樣的改變可以非常容易地以正確,及時的方式詢問和提供信息。
Finally, we give ample prominence, with the Bespoke and Projects sections, to our ability to create complete and tailor-made enviroments, in dialogue with architects and interior designers: an important business sector, where we can ben strong thanks to the synergy between Arte Brotto and Foglie d’Oro.
最后,通過與建筑師和室內設計師的對話,我們在定制和工程項目中充分強調了我們創(chuàng)建完整和量身定制的環(huán)境的能力:得益于Arte Brotto (阿特布魯托)和Foglie d'Oro(菲列德羅)之間的協(xié)同作用,我們這個重要的業(yè)務部門可以在其中發(fā)揮強大的作用。
Being confident that these two important notices are up to the challenges. To maintain our dialogue and collaboration that we have built up over time, it’s the best way to set the foundation for new successful goals, for you and for us, in the nearest future.
我們確信這兩個重要的通知可以讓我們應付面臨的挑戰(zhàn),因此,我邀請您與我們的辦公室聯(lián)系以獲取任何信息,并期待收到您的答復。為了保持我們長期以來建立的對話與協(xié)作,這是為您和我們以及不久的將來成功實現(xiàn)新目標奠定基礎的最佳方法。
期待您發(fā)現(xiàn)不一樣的ARTE BROTTO:https://www.artebrotto.it/
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