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設(shè)計師白帆榮獲多項MUSE Design Award繆斯國際設(shè)計獎

來源：家居百科時間：2022年11月15日 15:16

2022年10月14日，繆斯設(shè)計獎（MUSE Design Awards）正式宣布2022年大獎得主，在這個競爭激烈的賽季中，素有“跨界玩家”稱譽的望見璽品牌創(chuàng)始人、設(shè)計總監(jiān)白帆先生，斬獲產(chǎn)品設(shè)計愛好與休閑類金獎、玩具類銀獎兩項殊榮，引起業(yè)內(nèi)矚目。

美國MUSE Design Award官網(wǎng)公布獲獎作品Beltman

作為當(dāng)今著名的設(shè)計大獎之一，MUSE Design Awards （繆斯設(shè)計獎）是一個為設(shè)計師提供的國際競賽與交流平臺，旨在表彰、慶祝房地產(chǎn)開發(fā)、室內(nèi)設(shè)計、建筑、景觀設(shè)計和營銷領(lǐng)域的最高成就，重點關(guān)注人體工程學(xué)、創(chuàng)新性、生活水平、原創(chuàng)性和可持續(xù)性，鼓勵優(yōu)秀的設(shè)計師們通過工藝改變范式，并以獨創(chuàng)性和徹底的作品讓他人驚嘆不已，也因此重新定義了邊界和范圍 —— 就像一個繆斯。

繆斯世界（Muse.world）作為繆斯獎項官方媒體，對望見璽品牌創(chuàng)始人、設(shè)計總監(jiān)白帆先生進(jìn)行了英文訪談，深入對話其在該領(lǐng)域的設(shè)計心得。

創(chuàng)意訪談 Q&A

——望見璽品牌創(chuàng)始人、設(shè)計總監(jiān)白帆

望見璽品牌創(chuàng)始人、設(shè)計總監(jiān)白帆

Q.Why did you choose to become a designer？是什么讓您成為設(shè)計師？

A.Born into an artists’ family, I soaked up inspirations of various art genres in the process of growth. The impressions they left in my mind are like attractive commodities in “showcases”, and we are shoppers reflected on the glass windows. I hope to collect the inner worlds of different people into my “showcase”.出生于藝術(shù)家庭，在我成長過程中，不同藝術(shù)形式在我心中留下不同印象，是“櫥窗”般的存在，我們是倒映在“櫥窗”中的人，我希望把把不同人物的內(nèi)心世界縮影到我的“櫥窗”里。

Q.What does “design” mean to you？ “設(shè)計”對您來說意味著什么？

A.Design is a tool to tell stories.There is no such thing as a perfect design.There are a thousand Hamlets in a thousand people’s eyes. Design has different meanings for different people. Design plays a role in people’s lives, and it is meaningful only when it is connected with people.One can only pursue what he or she thinks perfect, and it may be something new for others.

設(shè)計是講故事的工具。沒有絕對完美的設(shè)計，就像一千個讀者心中有一千個哈姆雷特。設(shè)計對不同人來說有不同的意義，設(shè)計作用在人的生活中，與人相結(jié)合之后才能產(chǎn)生獨特的意義。我們只能追求自己心中的完美，但是放在別人身上，都是一個新的開始。

Q.To you, what makes a “good” design？對您來說，什么才是“好”的設(shè)計？

A.Designs that show attitudes, designs that reflect social phenomena, and designs that convey spiritual pursuits.

有態(tài)度的設(shè)計，有社會性的設(shè)計，有精神寄托的設(shè)計。

白帆設(shè)計工作室，2022

Q.Describe your design style and its main characteristics. 請描述您的設(shè)計風(fēng)格及其主要特點。

A.I like to ponder over social phenomena and dig into human nature deep inside, and then depict them with design language in an euphemistic, metaphorical manner. In terms of details, I pursue delicate contrast and pay attention to expressing feelings and telling stories with my design works. I also like to create characters that are both good and evil in my works, set up “naughty tricks” or create unexpected twists.

我喜歡捕捉社會現(xiàn)象，挖掘人心深處的對立面，用設(shè)計的語言將其委婉隱喻在故事里。細(xì)節(jié)上，我追求細(xì)膩的反差感，注重設(shè)計的情感和故事性。我還喜歡在作品中打造亦正亦邪的角色，布置“淘氣的詭計”，或營造出其不意的轉(zhuǎn)折。

Q.Tell us about your design process. 能否告訴我們您的設(shè)計過程。

A.The process of conception starts with interactions with the world. I pay attention to prominent social problems and often chat with ordinary people to record their big dreams. Based on such interactions, I determine the start point and finishing line of my creation, and constantly make explorations and experiments in the process. Just like GPS leads us to our destinations via different routes, “all-digital R&D” makes the creation process more fault-tolerant and enables me to enjoy different views along the journey of design.

構(gòu)思過程始于和這個世界的互動，我會關(guān)注社會的決定性問題，或和普通人聊天，記錄小人物的大夢想等。基于這些互動，我設(shè)定創(chuàng)作的起點和終點，并在過程中不斷進(jìn)行探索和實驗。就像GPS可以引導(dǎo)我們通過不同路徑達(dá)到目的地，“全數(shù)字化研發(fā)”使整個創(chuàng)作過程有了更多容錯機(jī)會，也讓我在設(shè)計的旅程看見很多不一樣的風(fēng)景。

Q.Congratulations! As the winner of the 2022 MUSE Design Awards, what does it mean to you and your company and team to receive this award distinction? 獲得2022年MUSE設(shè)計獎項，對您和您的團(tuán)隊意味著什么？

A.It is of great significance for me to win this prize with international influence. It enables me to display my works and my thoughts on design worldwide, and connects my work with the world.

獲得這個具有國際影響力的著名獎項對我來說意義重大，它使我的作品以及設(shè)計思考在全球范圍展示，并將我的工作與世界聯(lián)系了起來。

Q.Where do you see the evolution of design industry going over the next 5-10 years? 您認(rèn)為未來5-10年設(shè)計行業(yè)的發(fā)展方向是什么？

A.Nowadays, artificial intelligence replaces humans to complete basic creation and even some creative thinking. The continuous development of science and technology will push designers’ core capacity to the limits. In this context, design will transform, upgrade and become more spiritual, shifting towards a “soul-oriented” direction. I expect the day when man and machine are deeply integrated and co-exist will arrive soon.

當(dāng)人工智能代替了最基本的創(chuàng)作過程，甚至代替了一部分創(chuàng)意思考，科學(xué)技術(shù)的持續(xù)發(fā)展會把設(shè)計師的核心能力推向極限，設(shè)計會轉(zhuǎn)型、升級、更精神化，向著更“有靈魂”的方向演進(jìn)。人與機(jī)器深度結(jié)合共生，我很期待這一天。

Q. What is your key to success? 您認(rèn)為成功的關(guān)鍵是什么？

A.I’m curious about life because it can always touch me.

對生活充滿好奇，對生活充滿感動。

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